Wirex, a leading UK-based fintech that targets making digital payments easy and accessible to crypto holders, has launched its services for the US market.
In an announcement published Monday, the fintech firm said it’s ready to bring the experience of crypto-linked payments to the US market.
“We’re excited to be able to empower American consumers, whether a hardcore crypto-enthusiast or a novice fintech fan, to experience the benefits of a digital economy,” Wirex USA CEO Harold Montgomery noted.
Montgomery said the firm’s “values of “upholding regulatory and licensing standards where required,” would be key to its expansion across the country.
The fintech will also seek to apply industry best practices, with American customers set to benefit from the “same level of compliance,” as has been adopted in the UK, he added.
The service allows for both crypto and fiat currency transactions, with blockchain-integrated next-gen infrastructure that allows for cost-effective and secure fast payments.
With a Wirex debit card, customers can buy, hold and exchange cryptocurrencies and traditional currencies at zero exchange fees at more than 60 million locations across the globe.
Blockchain integration allows for on-chain transactions, meaning customers can send and receive digital assets from external wallets. Meanwhile, another advantage lies in the recent launch of a non-custodial wallet, giving users control over their holdings.
Visa and Checkout.com among partners
Wirex is offering its services to the US market nearly a year since its failed launch scheduled for April 2021.
The company has over the past several months enhanced its services after key partnerships with crypto infrastructure provider Zero Hash, payments giant Visa, Checkout.com and Sutton Bank.
According to Zero Hash CEO Edward Woodford said that the entry into the US market offers a tremendous opportunity for Wirex, with cryptocurrencies for payments gaining traction.
Wirex targets over 300 million Americans, according to the announcement.