Kia America, an American automotive dealer, manufacturer, and Official Automotive Partner of the NBA, on February 11 announced its NFT collection based on its Super Bowl Spot ‘Robo Dog.’ The NFT collection series was launched in partnership with the Sweet NFT partnership and the Petfinder Foundation and shall be available in three unique collections.
The NFT sale is geared towards benefiting the Petfinder Foundation increase pet adoptions.
90% of the proceeds from all the primary sales of the NFTs shall go to helping the Petfinder Foundation find homes for animals that need homes. Then 10% is used to write a loyalty into the smart contract to enable the owner to resale the Robo Dog NFTs on the secondary market.
Robo Dog NFT to be minted on Tezos
The Robo Dog NFT series shall be minted on the Tezos blockchain and dropped on Sweet, a New York-based highly flexible, Non-Fungible Tokens (NFTs) platform and marketplace, between February 11th and 18th. The NFTs drop will be done in three phases; on February 11th, on February 13th, and on February 18th just before the NBA All-Star weekend begins in Cleveland.
10,000 Robo Dog Pass NFTs shall be released on the 11th and will be freely available and those who will claim them shall get presale access to one of the 10,000 generative Robo Dog NFTs that shall be dropped on February 18th at $20.22.
On February 13th, six one-of-a-kinds art-inspired Robo Dog NFTs will be dropped and the starting bid shall be $299. The auction of these six NFTs shall be open until February 18th at noon ET.
Those wishing to get the generative NFTs will be able to purchase them at sweet.io. Those with the Robo Dog Adoption Pass NFTs will have early access starting at 3 PM ET while those without the Adoption Pass shall be able to access the generative NFTs after 7 PM ET.
While making the announcement, the vice president, marketing, Kia America Russell Wager said:
“Many of us are aware of the increase in pet adoptions as a result of the pandemic… Although tens of thousands of animals have found their forever homes, pet surrenders to shelters are increasing as people return to work and there are many pets whose stories deserve to end as happily as Robo Dog’s did in our Super Bowl spot.”
Kia and Sweet.io have designed the Robo Dog NFTs collection with several rare traits that are similar to the filters that dogs use to find their best dog adoption matches on Petfinder.com.
Each generative Robo Dog NFT comes with preprogrammed traits like age, size, breed, gender, color, and coat length. And since older and larger dogs are less desired in the real world, the Robo Dog NFTs for the large and older dogs are fewer to make them scarcer.
Concerning the Robo Dog NFT collection drop by Kia, the CEO of Sweet Tom Mizzone said:
“After sports, the automotive Marketing space is an obvious area where NFTs can thrive and engage people. There is a long history of people loving their car brands and loving their cars. And what I love about the Kia Robo Dog NFT series is how well it ties into our mission here at Sweet and that is: to empower brands like Kia to deploy NFTs to broader consumer bases through engaging experiences. As a dog owner myself, I can’t think of anything more engaging than the chance to have a Robo Dog of my own as a digital collectible and the opportunity to use NFT technology to help pets find loving homes.”