Entain taps into Syntropy’s routing protocol to boost its network for Web3

• Entain is one of the largest sports betting and gambling companies in the world.
• Syntropy’s blockchain-based technology will help Entain reduce latency as it looks to expand into the metaverse and Web3.

Entain, sports betting giant listed on the London Stock Exchange, has announced the integration of Syntropy to help the company achieve its metaverse and Web3 goals.

Syntropy’s decentralized autonomous routing protocol (DARP) will help Entain tap into global data centers, with the result being the reduction of latency and packet loss, the FTSE 100 constituent company said.

Entain hopes to use the technology to advance improvements across its network, giving it more reliability as it looks to expand into the growing metaverse ecosystem.  The fully programmable, blockchain-based Syntropy Relay Network also offers security, with connectivity to the top data centers, internet service providers (ISPs), clouds, and devices helping achieve the above advantages.

According to Syntropy CEO Domas Povilauskas, providing an immersive experience to users might not work with the current internet infrastructure.

Specifically, the routing protocols do not offer performance optimization. Using his firm's open, decentralised technology helps companies overcome any would-be performance roadblocks, he noted.

“Entain’s forward-looking networking team recognized the need for a Web3-ready connectivity system as they move into entertainment in the metaverse and NFTs,” Povilauskas said.

Entain's march into the metaverse space comes after the recent launch of the company’s global innovation hub Ennovate Labs. The accelerator and incubator program targets disruptive technologies in the sports and entertainment metaverse and has an initial investment of £100m.

Companies working with Entain in the project include Theta Labs and telecoms Verizon and BT.